THE PASSION LIVE!
FOX + TYLER PERRY
The Passion Live!, a network television event aired by FOX and hosted and narrated by Tyler Perry, presented a unique opportunity for faith-based organizations to partner and generate promotion.
The three-hour live broadcast experience on Palm Sunday 2016 told the 2,000-year-old story of the last hours of Jesus Christ’s life on earth, combining headliner performances and powerful narrative with well-known pop songs by featured artists in iconic locations around New Orleans.
THE PURPOSE + MY WORK
The purpose of this work was to broaden viewership of The Passion Live! to faith-based groups--including megachurch pastors and their congregations and youth pastors and their students--by promoting to Christian outlets, including press days on set with Christian media and influential pastors.
This was one of the first projects I worked on contracted with two|pr. My work consisted of gathering media lists, creating interview request templates, and posting social media for two|pr promoting the live event.