The genesis of the restaurant was our vision to bring delicious, real ramen to college students and college towns. The name tries to capture that inspiration. Gaku Ramen is for amazing towns and cities that draw on college and university students for their character, energy and vibrancy. Burlington and Boulder are emblematic of this ethos.
THE PURPOSE + MY WORK
The purpose of this work was to manage the brand of Gaku Ramen, announce the opening of the Boulder location, and gain media attention for the restaurant's various events and initiatives to local + regional media.
My work consisted of crafting a Comprehensive Communications Plan, drafting an opening timeline, securing media coverage, drafting press releases, and developing language for the new location.
Click and explore the media I secured below.
DENVER LIFE
DAILY CAMERA
Gaku Ramen bringing ‘ultimate comfort food’ to Boulder