Cured is a small shop focused on preserving a personal connection to food. They offer a hand-picked selection of cheeses, charcuterie, wines, Colorado beers and spirits, and unique grocery items, all carefully chosen to help enliven an everyday meal. They also specialize in European-style sandwiches, fresh salads, house-made pastas and pates, all crafted to be enjoyed for lunch, dinner, or an afternoon snack. Additionally, Cured is home to a full-service catering operation, able to satisfy any event, from a two person picnic, to a hundred person wedding.
THE PURPOSE + MY WORK
The purpose of this work was to manage the brand of Cured and gain media attention for the grocery's various gift boxes, recipes, and wine section to regional + national media.
My work consisted of crafting a Comprehensive Communications Plan, securing national media coverage, drafting press releases, and developing language for new gift boxes.
Click and explore the media I secured below.
FORBES
Valentine's Day Gift Guide: Romantic Dinner-In-A-Box Ideas