Pastures of Plenty Farm, in Boulder County, Colorado, is a 35-acre organic farm, growing vegetables, herbs and flowers with a true commitment to great food begins with the grower. Their farm host events, gorgeous weddings, and dishes up true farm-to-table Catering by Plenty.
THE PURPOSE + MY WORK
The purpose of this work is to manage the social media, email marketing, and farm stand/pop-ups for the farm + catering program.
My work consisted of working with the farmer to establish farm stands + pop-ups during the growing season and market them to its audience through social media and email marketing. I established a new look/feel to the social platforms focusing on seasonal flowers + produce. The majority of my work started at the start of COVID-19 and consisted of working with the team to pivot on strategy.
See below examples of social media posts I created via Instagram.
