The American Cheese Society is the leader in promoting and supporting American cheeses, providing the cheese industry with educational resources and networking opportunities, while encouraging the highest standards of cheesemaking focused on safety and sustainability.
THE PURPOSE + MY WORK
The purpose of this work was to provide crisis communications assistance in the wake of COVID-19 and work directly with the ACS to provide feedback and outreach regarding the effects of the pandemic to the media + members.
My work consisted of managing outreach regarding a member survey, crafting a press release and subsequently sending it through a wire as well as a tailored list of media, connecting with members for interviews and refreshing the organization's press kit.
Click and explore the media I secured below.
USA TODAY
Why are there international pleas to eat more cheese? It melts the brain, so to speak
The press hit resulted in 34 pick-ups with 121,879,615 potential unique impressions
MODERN FARMER
PRWEB
Survey of Cheese Industry Reveals Economic Impact of Pandemic
The release resulted in 112 pick-ups with 6,955,018 potential unique impressions